Presentation Title:
Create an Editorial Calendar to Streamline Your Marketing and Build Human Connections
Synopsis:
Stop feeling overwhelmed by your marketing and start seeing results with a simple editorial calendar. This session shows how your blog, email newsletter, and social media can work together as one cohesive system. We’ll cover practical organization techniques and systems that maintain consistent and relevant contact without creating overwhelm, while also incorporating automation to lighten the load.
The calendar isn’t just about organization — it’s about weaving a story-driven brand experience across all platforms. Attendees will see how aligning blog, email, and social ensures that clients encounter a consistent brand voice at every touchpoint, reinforcing trust and making their marketing feel human, clear, and on-brand. When implemented, your ideal clients feel consistency and reliability every time they engage with you.
Learning Outcomes:
Build an editorial calendar to simplify marketing planning.
Maintain consistency across newsletters, blogs, and social media.
Incorporate automation to reduce overwhelm and ensure regularity.
Nonmembers Sign Up Here for $45
Bio
Susie Salaz is Senior Creative Strategist at Hamilton Creatives, a boutique marketing agency serving interior designers, window treatment experts, and luxury home professionals. Since joining the team in January 2024, Susie has collaborated with founder Stephanie Hamilton and clients to develop high-impact marketing strategies tailored to the design industry. An award-winning journalist, published poet, and experienced content writer, Susie brings a storytelling-first approach to brand messaging. She is also the founder of Cloud Top Creative, where she supports purpose-driven brands with editorial strategy and narrative development. Based in Indianapolis, Susie partners with clients nationwide to craft content that resonates and builds lasting connection.
