Join us on April 24th at noon for our Lunch & Learn webinar with Holly Segur

Topic: Things CEOs Pay Attention To - A Strategic Planner to Keep You Focused on What Matters For Your Business

The challenges of entrepreneurship often take leaders out of their strategic mindset.  So often, our attention is on the day-to-day operations that keep the business afloat.  This course will guide you through the essential strategic elements that drive successful businesses, and show you how to focus on critical performance areas that chief executives keep in front of them.  You will leave with practical tools and templates to help you feel (and act) more confidently as the CEO of your business.

About the speaker: 

Holly Segur is a retired corporate senior executive and CEO who mentors business owners on strategy and operations leadership.  Her expertise spans many industries from real estate, construction, hospitality, healthcare and higher education.  She is passionate about helping entrepreneurs confidently step into their role as dynamic and effective Chief Executive Officers.

Learn more about Holly

Non Members Join Here for $45

Members Join Here for Free!

Join us on March 27th at Noon for Lunch & Learn Webinar with Emma Williamson

Topic: Tackling Your Monthly Social Media Audit

Tackle your quarterly Social Media Audit like a pro. In this webinar we will explore step by step, how to perform you quarterly social media audit. From reviewing analytics and adjusting social strategies, to understanding audit jargon, we will show you how to perform a speedy social media audit for your business! Don’t miss this opportunity to get ahead of your marketing for Q2!

Emma Williamson is the current WCAA Marketing Assistant and owner of Emma Williamson Designs. Learn more about her company!

Member Sign Up Here!

Nonmembers may sign up for $45 Here!

Changes to the Cord Safety Standards – Discussion with WCMA leader – Ralph Vasami and Hunter Douglas leader – Joe Jankoski

February 28th at Noon

WCAA was an integral part of the New Ansi Standards written with WCMA.  These new cord safety standards will go into effect on June 1, 2024.  Join us as we here from Ralph Vasami with the WCMA and Joe Jankoski with Hunter Douglas who will explain what these are and how they effect you and your business. 

This webinar is going to be open to WCAA Members and Nonmembers. Please register below.

REGISTER FOR THE WEBINAR

Topic: "Business Growth: 10 Lessons Learned"

In this session, Industry Expert, successful entrepreneur and owner of Designs by Donna Atlanta, Donna Cash, will lead you in a discussion on business growth and share 10 things she wished she’d done sooner in her business journey. Join us for this informative session and learn what to do, what not to do, and how to gain confidence as you grow your business. Whether you are just starting out or are a seasoned business owner, this is for you.

Donna Cash is the owner of Designs by Donna Atlanta, an award-winning drapery and soft furnishings design and fabrication studio focused on encouragement, inspiration, and training for professionals in the home décor industry. Donna is a well-known public speaker sharing knowledge gained during her 32 years as an entrepreneur. She was an instructor at the Custom Home Furnishings Academy for bedding fabrication and pillow fabrication and presents hands on workshops teaching bedding and pillow making and motorization for shades and draperies. Donna offers private hands-on sessions as well as personal business education for professionals looking to build their businesses. She keeps her schedule and life balanced through her daily yoga practice, meditation, and quality time with family. Learn more at www.designsbydonnaatlanta.com.

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Nonmembers Sign Up Here for $45

Topic: Answering Your Most Pressing Questions with Roger Magalhaes

A native of Brazil, Roger Magalhaes moved to the United States in the year 2000 in pursuit of the American Dream. After four short years, Roger was well on his way to achieving his goal; having purchased his own home. However, as is the case with many first homes, Roger’s home was in need of some renovations. Putting in hours on his home after work and on the weekends, Roger steadily built his skill. By June 2006, construction was complete, and he decided to put his newfound skills to use.
Roger has acquired formal training and receiving certifications from respected vendors such as Somfy, Hunter Douglas, Norman Shutters and Lutron. He also attended the Custom Home Furnishings Academy for formal installation training focusing on drapery and other soft treatments.

His meticulous attention to detail and work ethic is evident in his 700+ five star client reviews. He was named Immigrant Entrepreneur Award 2022 - Outstanding Business Growth by The Immigrant Learning Center.

He is the current WCAA National Board of Directors President and owns Trading Up Consulting, Shades in Place of Boston and Shades in Place of Tampa.

SUBMIT YOUR QUESTIONS HERE

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NOT A MEMBER? REGISTER HERE FOR $45

Topic: Charge What You're Worth: A Masterclass for Interior Design and Window Covering Pros

Join us for an engaging webinar designed specifically for interior design and window covering professionals looking to charge their true worth. In this session, you will learn practical strategies to ensure that you're getting paid fairly for your expertise and protecting your time, value, and profit margins.

Isn't it time that you got paid what you deserve? Whether you're just starting out or looking to take your business to the next level, this webinar will equip you with the tools and knowledge you need to elevate your business and charge what you deserve. Don't miss out on this opportunity to gain confidence in your pricing strategies and increase your bottom line. 

What you will learn:

• How to get paid your worth, and enjoy your projects more

• How to protect your profit on each project

• How to position your company to reflect your pricing, not the other way around

Shauna Lynn Simon is an award-winning industry influencer, business strategist and author, fiercely committed to guiding aspiring entrepreneurs to achieve success in all facets of their business.

Dedicated to creating educational content that builds successful relationships among like-minded business professionals, Shauna Lynn partners with CEOs, executives and solo-preneurs to grow their personal and professional brands, one-to-one, providing real-world insights and actionable tips for building the business of their dreams.

Founder and Lead Instructor for SLS Academy, and CEO of Shauna Lynn Coaching, Shauna Lynn is an expert in business, motivation, empowerment, and branding, drawing on her first-hand experience in running a successful home staging, design, and renovation business with her background from her previous analyst career. This honest, passionate, “glass half-full”, out-of-the-box designer has been delighting audiences at live events across North America, television appearances, webinars, podcasts, and more.

Members Register In Your Member Portal Here

Not a Member? Register here for $45

Topic: Canva 2.0 - Mastering the Latest Canva Updates

Discover the power of Canva's latest updates. In this webinar we will explore the new and improved features and tools that will elevate your design game in the Canva app. From an advanced branding hub to AI powered designs, we'll show you how to utilize these new tools to make designing effortless. Don't miss this opportunity to get ahead of the curve and learn to use Canva’s tools to your advantage.   

Hi there! My name is Emma Williamson and I am the owner of Emma Williamson Designs. I am the sole graphic designer specializing in the home industry. My unique understanding of the industry, gained from a background in architecture and commercial real estate, allows me to provide affordable and effective support in marketing and operational divisions. Emma Williamson Designs was inspired by the initiative to bring a personal approach to the professional industry, where we value timely communication and client satisfaction. When I’m not running a business, I enjoy laying on the beach and hanging out with my pets.   

Learn more about Emma Williamson Designs

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Topic: Recruiting Rockstars

Description: From employees to contractors, your business requires people to run it. Learn from Jessica Harling from Behind the Design ways to find, attract, and interview top talent. You’ll walk away feeling confident in the process and the best interview techniques to use. 

"With unwavering conviction, Jessica Harling can break down complex decisions to simplify an action plan. Her dynamic problem-solving can confront potential obstacles proactively and energize any team, making others feel valued to achieve their ambitious company goals. She is the founder of Behind the Design, a People Operations company that enthusiastically collaborates with leadership to build dream teams! From recruiting to training and process development, their intuition for creating strong emotional connections discovers and nurtures rockstar talent with established streamlined processes that impact the company’s bottom line.

Learn more about Behind the Design here!

Members Sign Up in Your Member Portal Here

Nonmembers sign up here for $45

Webinar Topic and Title: Standing Out with Branding Photography

Webinar Description:
Who are the people behind your products and services? What does your company
stand for? How are its items made? These are the types of questions buyers and
potential professional partners are asking, and these are the questions your marketing
must continually answer to draw their attention. Branding photography is one of the
most impactful ways to share those details and differentiate your business, no matter
how large or small.

Catrina Maxwell, founder of CatMax Photography, will introduce you to this new type of
photography and its many marketing usages and benefits.

A formally trained photographer, Catrina Maxwell has had a lifelong passion for her
craft. She launched CatMax Photography over 15 years ago and has become the go-to
in Atlanta, Georgia, for interior, editorial, and branding photo shoots. Maxwell is also
known for her corporate headshots/portraits as well as product, exterior, and event
images.

As a longtime friend of the architecture, interior design, and home goods communities,
she has partnered with leading designers and companies such as Thibaut to showcase
their projects and offerings. Maxwell’s robust portfolio of residential interiors features a
range of styles, and her work has appeared in multiple magazines, including Southern
Home and Atlanta magazine. Other photos by Maxwell have graced Rolling Stone
magazine, local billboards, Getty Images, StyleBlueprint, and more. Throughout her
career, Maxwell has set herself apart by paying close attention to her clients and
creating a stress-free process for everyone involved. She prides herself on building
personal relationships with clients and ensuring that is evident in her work. In 2021, she
developed her signature Personal Branding Experience for owners of creative small
businesses and women entrepreneurs to support their growth and marketing efforts.
Her goal is to continually innovate to meet the needs of her clients and deliver final
products that exceed expectations.

Learn more about Cat Max Photography!

Members Sign Up Here!

Nonmembers Sign Up here for $45!

Topic: "Introduction to Business Storytelling: How to attract the right clients" 

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.

Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Attracting the right client is crucial for the success of your business. In this presentation, we will discuss the strategies you can use to attract and retain high-quality clients who are a good fit for your business. We will cover topics such as creating compelling stories, knowing your overarching brand message, and what it means to create raving fans who refer you to others. Grow your business to the next level without burning out. Discover new ways to communicate what makes you the only choice for others to work with.

Learn more about Jude!

MEMBERS REGSITER HERE

NONMEMBERS REGISTER HERE FOR $45

CANCELED DUE TO SPEAKER FAMILY EMERGENCY

Topic: "How to connect with your clients through Storytelling."

Building relationships with your clients can be as casual as sharing stories. In today's world, people don't just buy products and services; they buy the emotions and values that come with your stories. Stories help potential clients build trust and understand why they need to buy from us in this noisy world. 

In this talk, Lea will share how she learned this skill set from her father, who led an enormous project to escape Vietnam communists to seek freedom out in the open sea with 495 other people.

As a speaker and a business skills coach, Lea Tran empowers her clients to get out of their comfort zone to embrace change in uncertain times, creating opportunities to propel them forward. 

Lea is a dynamic keynote speaker, TEDx speaker, and the author of "I Did Not Miss the Boat- Memoir of A Vietnam Hoa Refugee," which highlights her personal struggles to overcome the trauma of war, poverty, and social isolation. With her multi-dimensional background and rich culture, Lea offers a fresh perspective to inspire her audience to always look for opportunities to thrive.

A graduate of Villanova University, Lea started her career as a medicinal chemist for 17 years and was an owner of a high-end drapery business for 10 years. She currently resides in Florida with her husband.

Check out her TEDx talk "I Did Not Miss the Boat" http://bit.ly/LeaTranTEDx

Members Register Here

Nonmembers Register Here for $45

Topic: The Three Pillars of Visibility. 

Learn the three visibility essentials you need to be seen as an expert, become well-known in your space, and get more clients.

Amanda Berlin has been working in PR for 22 years. For 12 years, she worked in the NYC corporate agency world in every sector of the industry. For some of the most recognizable talent and companies you've definitely heard of, Amanda worked on everything from celebrity press junkets and media outreach to press events and product launches. For 10 years, she's been offering PR consulting to entrepreneurs and small businesses, democratizing access to the power of public relations and making it accessible to those who wouldn't be served by "big PR." Amanda guides her clients on messaging and tactics that get them seen in front of the right people to convert audiences into clients and customers. Amanda's insight and advice has been featured in Forbes, Nasdaq, Entrepreneur, Inc., Mashable, Entrepreneur on Fire, and more. Her clients have been featured in outlets like WGN, WNYW-Fox 5 New York, and Bustle.com. She has spoken on the topics of visibility, publicity, and entrepreneurship at BizChix Live, Style Collective Raleigh and New York City, FinCon, Mediavine, and more.

Members Sign Up Here

Not a Member? Sign Up Here for a Fee of $45

Topic: Designing A Comfortable Year End

To design a comfortable year-end, we must look back at the previous year before moving forward. Peter Lang, CPA will discuss the strategies you need to successfully confirm your financial reports are accurate as well as the top tips to make sure 2023 is your most profitable year! We will be discussing how you can ensure you have the best financial team, cash-management strategies, the importance of taxes throughout the year, and best methods to financially plan for your future business goals.

Peter Lang is the founder of The Designer CPA and has been working in public accounting for over 20 years. Peter has become a go-to in the interior design community for tax and financial advice and services. Peter’s true passion has always been to help business owners feel more confident with their financial decisions.

Members Sign Up Here

Not a Member? Sign Up Here for a Fee of $45