“Luxury is in the Details: Building a Seamless Back-End That Reflects Your Brand”
Overview:
You can’t sell a high-end experience with a messy back office. This webinar will help the membership create an internal system that matches the level of excellence they deliver to clients.
Teachings:
The “White Glove Workflow” framework to map out your client journey
How to audit and elevate your handoffs between clients, team members and trades
What the best luxury teams do before the first meeting
Hilaire Martin is a serial entrepreneur, community-builder, and creative business strategist with a deep-rooted passion for elevating women-led businesses in the design and build industries. She is the founder of Raleigh Workup, a niche coworking studio in Raleigh, North Carolina, built specifically for interior designers, builders, and other creative professionals. Through thoughtfully designed space, industry-focused programming, and peer-to-peer support, Raleigh Workup empowers its members—many of them women entrepreneurs—to grow their businesses in an inspiring, resource-rich environment. In addition to her work at Raleigh Workup, Hilaire runs a boutique consulting firm, Four E & Company (named after her four children whose names all start with the letter E) that helps creative entrepreneurs build strategic, brand-aligned businesses with clarity and confidence. With a background shaped by her upbringing in the interior design world and years of experience supporting small businesses, she brings a unique blend of business acumen, empathy, and creative vision to every client engagement. Hilaire is proud to be leading two companies grounded in connection, purpose, and Southern hospitality. Her work centers on redefining entrepreneurship not as a solo journey—but as a shared, community-driven experience where women can thrive, grow, and lead with confidence.
