Presentation Title: The Value of Lead Magnets and Other Ways to Build an Email List
Synopsis: Learn how to start building trust with your audience by growing an engaged email list, even if you’re starting from scratch. We’ll cover why having your own list matters, strategies for building it effectively, and how to create valuable lead magnets that convert social media followers and website visitors into subscribers.
This session emphasizes the human side of email marketing — showing how even automated touchpoints can feel personal when they reflect your story and brand voice. Attendees will see how list building creates opportunities for ideal clients to know, like, and trust you across multiple touchpoints, all while staying consistent with your brand identity. Along the way, they’ll understand how the right systems help clients feel welcomed in and personally connected.
Learning Outcomes:
Understand the value of growing an email list from scratch.
Create lead magnets that effectively convert followers into subscribers.
Recognize how automation supports consistent, trust-building engagement.
Email lists and lead magnets are the gateway to connection — they invite your audience into relationship with you. This directly supports the overarching theme: the first step in making clients feel invited in and beginning the “know, like, trust” journey.
About Stephanie Hamilton
Stephanie Hamilton is the Owner and Creative Director of Hamilton Creatives, a boutique marketing agency serving interior designers, window treatment professionals, and others in the home design industry. With over 15 years of marketing expertise, Stephanie is passionate about helping businesses tell their story in a way that attracts their ideal clients. Since founding Hamilton Creatives in 2014, she has led a full-service team offering strategic support across branding, website development, social media, email marketing, videography, and brand strategy. Based in Savannah, Georgia, Stephanie works with clients nationwide to help them grow with purpose and impact.
