WCAA November Industry Partner News 2025
Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from November 2025!
Kirsch Basic Drapery Hardware Launch with Superfine® Pro and Lockseam
Our Basic Drapery Hardware is anything but basic. It's the hardworking hardware that stays behind the scenes and lets the drapery and curtains do the talking. Our high-quality pieces stand the test of time and give you quick solutions for common window covering issues. It's no wonder our Basic collection is considered so essential. Our new Superfine Pro and Lockseam rods are now available! All items are in stock in and ready to order. All marketing collateral is available on our website including the brochure, price guide and installation instructions. For more information reach out to your Kirsch Distributor or your Kirsch Regional Sales Manager.
Recognizing Excellent in Custom!
Don’t wait, this is your time to stand out! The Grace Awards 2026 are calling for the industry’s most stunning, creative, and innovative window treatment projects. Whether you’re a designer, fabricator, or artisan, this is your chance to gain the recognition you deserve and see your work celebrated on a national stage. With over 20 categories, there’s a place for every style and skill. Entries close January 11, 2026, don’t miss out!
Early-Bird Registration is Now Open!
This isn’t just another trade show, it’s the only event where design innovation meets business opportunity in the world of window coverings. At The International Window Coverings Expo™ (IWCE), designers, fabricators, manufacturers, and retailers come together to explore the ideas, technologies, and connections that shape the future of our industry.
From market trends to margin strategies, IWCE is where creativity meets commerce and where opportunity begins!
Ready to Add a Touch of Timeless Glamour?
In the world of fine drapery hardware, nothing captures light and luxury quite like real crystal. The crystal finials from our Artigiani and Metro lines bring timeless glamour to any window treatment, creating focal points that dazzle and delight. Whether framing a formal living room or adding sparkle to a master suite, our crystal finials provide the perfect finishing touch for designers seeking to create truly memorable spaces.
🌐 Shop Online: www.helserbrothers.com/products | 📧 Email: Orders@helserbrothers.com | 📞 Call: 480-933-4212.
☀️ SAVE THE DATE for Sun Shading Expo 2026 as we head to sunny Orlando, FL from November 3-5!
At the Sun Shading Expo, you’ll:
✨ Discover the newest products in exterior & interior sun shading, awnings, shutters, technical textiles, drives, and more.
🤝 Connect with global peers through unlimited networking opportunities.
👀 See the most innovative products from the leading suppliers – helping you stay on top of new trends and challenges.
🧠 Gain actionable insights from our top-notch conference program.
Mark your calendars, and stay tuned to learn what you can expect: https://sunshadingexpo.com/
Four-Alarm Drapery Rod Holiday Emergency!
The client just approved the vision. The clock is running. You need custom hardware yesterday.
Don't have a holiday meltdown. We’re all in this together.
We understand the panic. That's why Artisan Drapery Rod Company is stacked with in-stock options and a service department that's made for Christmas Miracles right here in the USA.
Stop worrying about the delivery and start prepping for the: Hap-Hap-HAPPIEST EVER HOLIDAY FINISH!
Secure Your Style: Fasteners & Closures from Trivantage®
Every detail counts when it comes to a polished, professional finish. From window treatments to cushions, Trivantage® offers a wide selection of premium fasteners and closures that make your projects easier, stronger, and beautifully crafted.
Trivantage Plus members receive exclusive discounts on select products—bringing extra value to every project.
Designed for reliability and simple installation, our components are perfect for residential and commercial projects alike. They ensure your designs not only perform flawlessly but also look their absolute best.
• Zippers – Strong and versatile
• VELCRO® – Convenient, secure closure options
• Snaps & Buttons – Durable closures you can count on
• D-Rings & Side Release Buckles – Adjustable and secure
• SNAD® – Fast, secure connection without drilling
• Adhesives – High-strength bonding for long-lasting performance
With Trivantage®, you’ll finish projects faster, easier, and more beautifully every time.
Ensure your clients’ homes are holiday-ready by placing your ELEMENTS® Shade Collection and Custom Solutions Drapery Hardware Systems orders by December 9* for delivery before Christmas.
ELEMENTS® roller, cellular, and twinlight shades are assembled in Dallas, TX, and offer exceptional beauty, functionality, and versatility. Become a dealer and order early to keep projects on track.
Save valuable time this season by letting our in-house experts assemble your motorized or manual drapery systems from start to finish. Every system arrives fabric-ready for quick installation.
AriA® Metal Hardware Drapery Systems
Finestra® Wood Hardware Drapery Systems
Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing.
*Exclusions apply to commercial orders and products on backorder.
GENOA
Artful Renewal
Hartmann&Forbes introduces a new limited-edition Studio Concepts design, Genoa intertwines recycled denim, cotton, and ramie in a handwoven composition that balances texture, light, and movement — honoring the heritage of craft while embracing the spirit of renewal.
The Curtains & Soft Furnishings Resource Library hosts the industry’s largest curated collection of educational resources for Custom Home Furnishings Professionals.
Membership to the library gives you access to a wealth of downloadable reference materials, videos, live events, and a community of support to help you develop the skills you need to start or grow your business.
Thank you for 75 Incredible Years
75 years ago, Joe Morgan Sr. hopped on a train from Chicago to Lafayette with the hope of owning his future as an entrepreneur. That same year, he founded Lafayette Interior Fashions and set up shop in the heart of Lafayette’s North Side. What was once a one-man operation has since turned into a multi-generational legacy, built on quality craftsmanship.
And it’s all thanks to you: our partners, peers, and trusted team members. It’s often said that greatness comes from standing on the shoulders of giants, and we’ve had the pleasure of working alongside some of the boldest thinkers, doers, and dreamers in the industry. To that end, we couldn’t be more grateful.
So please join us in celebrating 75 years—and 75 more.
Start the New Year Strong with This SEO Strategy
As search engine optimization (SEO) and AI evolve, structured data—also known as schema markup—has become a growing part of a complete strategy for online visibility. Schema tells the search engine crawlers used by Google and AI systems exactly who you are, what you do, and why your web presence is relevant for specific searches. Businesses that clearly define their information with structured data are more likely to gain stronger placement in search and AI overviews. Schema enhances the precision and authority of your digital presence, making it easier for customers (and AI) to choose you confidently.
Utilize Google’s free tool to get started and connect with Creekmore to learn more!
At Behind the Design, we’re not just here to support your day-to-day, we’re here to help you build a business that runs smarter, scales stronger, and thrives for the long haul.
That’s why we’re excited to share our DIY Recruiting Guides, designed specifically for interior design and window treatment businesses like yours. These aren't generic hiring templates. They’re practical, strategic tools built from years of hands-on industry experience and tailored to the real challenges you face when growing a team.