WCAA October Industry Partner news 2025
Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from October 2025!
Kirsch® Designer Metals™ Collection 1 3/8" Finial Styles
The Designer Metals Collection has an array of finials that offer you a modern aesthetic with extraordinary craftmanship. Our new finials; Archer, Briggs, Emerson, Lenn, Odessa and Quinn as well as our beloved classics; Corsa, Elmore, Europa, Harlow and more, feature clean lines, curated styles, and innovative finishes. The striking visual statements are not only functional but also seamlessly blend traditional and contemporary décor styles. All our finials are available in all eight Designer Metals finishes. Polished, brushed and matte textures combined with sophisticated styles are crafted with care allowing designers to take their vision to another level for their clients. For more information visit kirsch.com!
Elevate your designs with our Traverse French Pole—a complete, ready-to-install system that includes the rod, base plates, and all traversing components.
Need help placing an order or getting a quote?
📞 Call: 480-933-4212
📧 Email: Orders@helserbrothers.com
🌐 Shop Online: www.helserbrothers.com/shop
🔨Lead time: 14 days on custom production--no endless waiting.
Now Open: The Grace Awards 2026 Submissions
Celebrate excellence, artistry, and innovation in custom window fashions by entering the 2026 Grace Awards. With more than 20 categories showcasing design and fabrication mastery, the Grace Awards honor both emerging talent and seasoned professionals who elevate the art of interior and exterior window design. Whether you’re a visionary designer or a dedicated artisan workroom, this is your moment to shine on a national stage and gain recognition among the industry’s finest. Entries close January 11, 2026.
Enter your best project now and let your creativity take center stage.
Your Partner for Safe Shades, Drapery Systems & Components
The ELEMENTS® Shade Collection combines style, functionality, and safety with Roller, Cellular, and Twinlight shades. Motorized, cordless, and clutch control systems deliver effortless operation and precise positioning. Become a Dealer today to offer these assembled in the USA shades to your clients.
Rowley® also offers additional safe shade options, essential safety components, and drapery systems – helping you deliver stylish, secure solutions for any project. Explore our pre-packed Shade Starter Kits that include the components needed to fabricate safe shades. Elevate your window treatment designs with safe systems available across our Family of Decorative Drapery Hardware brands.
Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing.
Happy Hour, New Products, and More at Sun Shading Expo
Sun Shading Expo North America and Advanced Textiles Expo are almost here!
Kick off the week at an exclusive happy hour on Wednesday, Nov. 5, sponsored by Trivantage®. Stop by from 5-7 p.m. to network with fellow WCAA members at The Westin Indianapolis’ Capitol Overlook North Room.
During the show, visit ATE Booth #1129 to discuss how Trivantage can support your business and get hands-on with new products. See the Sunbrella® Fusion collection on furniture and pillows, participate in a sewing contest with the new and improved GORE® TENARA® thread, and discover shade components from Solair® and Infinity Canopy®.
Not registered? Trivantage has you covered: enter code EX25VIPTRI at checkout to save up to $189 and get access to both shows.
The countdown is on! The Sun Shading Expo is about to kick off in Indianapolis, and trust me, this is the place to be when it comes to seeing and learning about the latest in window coverings, textiles, and smart shading solutions in the interior and exterior sun shading industry.
You’ll connect with the biggest names in the industry, see cutting-edge innovations up close, and leave with new ideas for your business. Whether you design, sell, or install — there’s something here for you.
Let’s kick off this incredible event together in Indy. Come ready to learn, network, and have some serious fun.
See you in Indianapolis!
Early-Bird Registration is Now Open!
This isn’t just another trade show, it’s the only event where design innovation meets business opportunity in the world of window coverings. At The International Window Coverings Expo™ (IWCE), designers, fabricators, manufacturers, and retailers come together to explore the ideas, technologies, and connections that shape the future of our industry.
From market trends to margin strategies, IWCE is where creativity meets commerce and where opportunity begins!
A LOVE AFFAIR IN COLOR
Handwoven Artistry that Stirs the Senses
Color transforms mood, texture, and light. Hartmann&Forbes Fall 2025 introductions celebrate new hues across three signature Grassweave series—Tartan, Essence, and Glimmer—joined by Genoa, a new Studio Concepts design woven from reclaimed denim. Together, they embody craftsmanship, renewal, and the timeless allure of natural materials.
Save the date for Custom Workroom Conference, September 28-30, 2026 at the beautiful Bayfront Convention Center in Erie, PA. CWC is the only annual educational event and trade show specifically for custom drapery, upholstery and soft furnishing businesses.
Located on the shores of Lake Erie’s Presque Isle Bay, the Bayfront Convention Center is a beautiful venue and so are the sunsets! Sheraton Erie Bayfront and Courtyard Erie Bayfront hotels are connected with all under one roof. CWC attendees can walk to restaurants, take a sunset cruise, visit Presque Isle State Park or the downtown district - there’s a lot to do in Erie, PA.
Would you like to teach at CWC? The Call for Speakers will go out in December. Learn more at www.CustomWorkroomConference.com
Orion Nominated for WF Vision Reader’s Choice Award
Orion is excited to share that we have been nominated for W F Vision’s first-ever Readers’ Choice Awards, celebrating innovation and leadership in the window coverings industry
Orion is recognized in the HARDWARE + TRIMMINGS and OUTDOOR categories:
OUTDOOR - Best Decorative Hardware
HARDWARE + TRIMMINGS - Best Decorative Hardware
HARDWARE + TRIMMINGS - Best Motorized Drapery Hardware
Our drapery hardware motorization solutions are also recognized in the MOTORIZATION category:
MOTORIZATION - Best Motorized Drapery
Please show your support and cast your vote for Orion. Voting is now open through November 14. Winners will be announced December 1st.
Join us at the Sun Shading Expo!
Lafayette Interior Fashions is thrilled to announce that we’ll be participating in this year’s Sun Shading Expo, taking place November 5–7 at the Indiana Convention Center in Indianapolis, Indiana.
Stop by Booth 3516 to explore our interactive display, featuring our latest fabric line, sampling materials, and product innovations.
Members of our sales, installation, and motorization teams will be on hand to connect, collaborate, and offer personalized guidance.
Whether you’re a longtime partner or new to the industry, we’d love the chance to meet face-to-face.
Come see what’s new and say hello!
Register now for a free exhibit hall pass using promo code SSENA25LIF.
Get 50% off the Draper At Home Fabric Sales Kit!
If you haven’t yet gotten your award-winning Draper At Home Fabric Sales Kit, here’s the perfect opportunity! For a limited time, Draper At Home is offering the kit for half off!
Regularly priced at $499, it's available for just $250 through December 31 — but the kit still includes all of its award-winning features:
• Over 300 fabrics! Removable 4"×11″ fabric samples snap into binders
• Easy-to-read fabric information
• 2 binders: 1 for Solar fabric, 1 for Privacy/Room Darkening
• Carrying bag with padded shoulder strap
• UPDATED Draper At Home photo lookbook
• MUCH MORE
Despite the price drop through December 31, 2025, the kit still includes FOUR $125 rebate coupons. If you’ve been on the fence about getting the Draper At Home Fabric Sales Kit, your moment has arrived!