WCAA September Industry Partner News 2025
Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from September 2025!
Kirsch Architrac® Collection
The Kirsch Architrac Collection is the industry standard for commercial-grade drapery track. Our exceptional rods are used in homes, businesses and other commercial establishments where reliable performance is demanded. Architrac offers strong, smooth operation in a small profile package so you can focus on your personal style. Each order we receive is studied and reviewed carefully before hand constructing to your exact specifications. From decorative to basic, functional to practical, we have a large range of configurations that will suit any of your projects. Our custom rods are the answer to all of your drapery hardware problems.
The wait is over—the Sun Shading Expo conference agenda is live! It’s time to start planning your trip to Indianapolis from November 5-7.
We’ve packed the program with Innovation Stage demos, expert-led training, panels, and spotlights designed to fuel your business. Whether you’re focused on energy efficiency, shading tech, material trends, or design strategy, there’s a session built for you.
Why you can’t miss it:
👀 Innovation on Stage: Live demos showcasing cutting-edge shading solutions and ROI.
💥 Expert Insights: Industry leaders sharing case studies, design breakthroughs, and emerging tech.
💡 Inspiration Everywhere: From sustainable strategies to high-performance design.
🧠 Strategic Takeaways: Sessions crafted to sharpen your approach and keep you ahead of evolving trends.
The Window Fashion VISION 40 Under 40 Awards honors the young professionals who are shaping the future of the window treatment industry. From interior designers and installers to small business owners and innovators, this prestigious program recognizes those under 40 who demonstrate exceptional leadership, creativity, and commitment to the trade. This is your chance to spotlight the professionals making a real impact, inspire the next generation, and elevate their accomplishments to a national stage. Nominations are open now—don’t miss the opportunity to celebrate the next wave of industry leaders!
All submissions must be received by Friday, September 26, 2025.
Join us in Raleigh as celebrated interior designer and author Eric Ross takes the stage as IWCE 2026’s Keynote Speaker. Don’t miss his keynote lecture, “Why Soft Window Treatments Are a Win” on Tuesday, April 21, 2026, from 12:00–1:15 p.m., followed by a special book signing of Embracing Southern Homes. Later that day, dive deeper into the business of design with his seminar, “Pretty Yet Profitable – The Business of Selling Soft Window Treatments.” Packed with insights, stories, and strategies, Eric’s sessions promise to inspire both creativity and profitability.
Registration Opens October 15, 2025!
Sun Shading Expo: Attend for Free, On Trivantage®
Are you registered for Sun Shading Expo North America? Discover new products, gain technical knowledge, network with peers, and stay on top of trends at the only U.S. show where the interior and exterior sun shading industries meet. There’s still time to sign up, and Trivantage® has you covered with a VIP discount.
The show is co-located with the Advanced Textiles Expo (ATE), the industrial textile industry’s flagship tradeshow. Both shows take place Nov. 5-7 at the Indiana Convention Center, showcasing the latest innovations and textiles in the marketplace. Enter code EX25VIPTRI when registering to save up to $189, and get access to both shows.
Be sure to visit ATE Booth #1129 to discuss how Trivantage can support your business!
Bring Your Vision to Life with Smart Living!
Help your clients live their best life—a little easier and a lot more stylish—with our new ADR Motorized Collection.
With just the push of a button, they can effortlessly transform their space from bright and sunny to a dark, cozy retreat without leaving the comfort of their couch.
Thanks to our partnership with Somfy, we offer a range of motorized options to fit any lifestyle—wired, wireless, and even Wi-Fi enabled. Wherever your clients want comfort and control, these custom-crafted drapery rods deliver the perfect mix of luxury, ease, and the signature ADR style they already love.
Discover how simple and beautiful smart living can be. Explore the collection, see them in action, and find the perfect fit for your space.
Simplify your holiday projects with our Design Your Window Tool, the visual, interactive platform built for pros. With just a few clicks, you can easily quote, present, and place Custom Solution System orders with confidence. Every system is hand assembled in the USA by our expert team, custom cut to your exact
specifications, and shipped fabric-ready to save you time during your busiest season.
Available for R-TRAC, AriA® Metal Hardware, and Finestra® Wood Hardware Custom Solution Systems, the Design Your Window Tool delivers the perfect balance of customization and efficiency. Stay ahead this holiday season with Rowley tools and expertise you can count on.
Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing.
The Curtains & Soft Furnishings Resource Library hosts the industry’s largest curated collection of educational resources for Custom Home Furnishings Professionals.
Membership to the library gives you access to a wealth of downloadable reference materials, videos, live events, and a community of support to help you develop the skills you need to start or grow your business.
STUDIO CONCEPTS
The Art of the Exceptional
Limited-edition and handwoven with mastery, Hartmann&Forbes’ Studio Concepts™ Collection blends rare fibers and inventive techniques to push the boundaries of weaving artistry.
Orion's SmartGlid Motor Checks All the Boxes
• Compatible- Somfy’s Glydea track and accessories
• Affordable – more competitive price point than other motor options. 20% less than the competition
• Function – Fits in any opening, any header style, any rail shape; traversing up to 132 lbs. with manual override and touch motion.
• Convenient – Built-in WiFi or plug and play; RF + Wi-Fi capabilities without needing additional hub. Compatible with Tuya Smart App, Alexa or Google Home.
• Finishing Touch – Five track and carrier color options; plus add Orion’s Iron Art, Wood Art or Design Art's fascia options
Draper At Home is introducing more tools to help you get more sales!
These exciting, next-level window shade upgrades include adding battery and low voltage power options some of our most popular motorized shade models, including the Gabled Bottom-Up FlexShade®, Coupled Shades, Exterior ZIP Shades, and more! We’re also introducing the ultimate outdoor upgrade: The FlexShade ZIP 127 and FlexShade ZIP XL with Solar Panel! There is no need to dig or tear out existing construction/concrete for wiring and the solar panel maintains a continuous stream of power for rechargeable battery-powered ZIP 127 and ZIP XL. Battery motors are compatible with smart home systems via Bond Bridge Pro and the Bond Breeze Weather Station, so they’re always where they need to be!
At Behind the Design, we specialize in helping window treatment businesses grow with confidence and clarity
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Our clients don’t just get solutions, they get results they can feel in their day-to-day work life:
“It is such a pleasure to work with Jessica Harling. She fits right in and gets to work immediately. She makes everyone feel at ease and excited at the same time. Her knowledge of the industry is vast and in-depth. She understands the value of tried and true, time tested procedures, while simultaneously infusing bright new, up to date ideas, to help streamline processes and bring us, kicking and screaming into the 21st century.”
Whether you're overwhelmed by outdated processes or ready to level up your team, we meet you where you are and help move your business forward with clarity and confidence.
Ready to see what’s possible?
Reach out to us today to schedule a free discovery call.