VIRTUAL CHAPTER SPECIAL ZOOM EVENT
Join the Virtual Chapter of the Window Coverings Association of America (WCAA) for a special live, online event celebrating connection, education, and stronger businesses—no travel required. This event is open to designers, workrooms, retailers, installers, and industry partners across the country.
Hiring is one of the most high-stakes—and often most frustrating—parts of running a creative, trade-based business. In this engaging and practical session, attendees will learn how to transform interviews from awkward conversations into powerful tools for clarity, alignment, and confident decision-making.
As part of the national WCAA Membership Drive, this virtual event delivers immediately actionable insight while reinforcing the idea that you are never in business alone—even when your team is remote.
EVENT DETAILS
Date/Time: Tuesday, March 10th from 3-4pm EST
Location: Virtual on Zoom
Registration: Register Here!
SPEAKERS
Jessica Harling
Topic: Don’t Lead the Witness | The Art of Interviewing
This presentation explores the art of interviewing through three critical lenses:
How to ask better questions that reveal real capability and fit
What strong interviewers are actually listening for
How to avoid costly hiring mistakes when searching for your next rockstar employee
Attendees Will Learn:
How to structure interviews to uncover genuine insights
How to avoid unintentionally coaching candidates to the “right” answers
How to assess skill, will, and alignment—not just likability
How to design interviews that support confident, values-based hiring decisions
This session is ideal for business owners and leaders who want to hire smarter, reduce turnover, and build teams that truly support growth.
Jessica Harling is a process architect turned people strategist who helps creative businesses scale with clarity, confidence, and heart. As Founder and CEO of Behind the Design, she blends deep operational expertise with emotional intelligence to build high-performing teams without sacrificing culture.
A proud fourth-generation window covering professional, Jessica was raised in her family’s Chicago-based business founded in 1936 that is still thriving today. She earned her expertise the long way, holding roles across sales, business development, and operations, giving her a rare, firsthand understanding of what it takes to grow and sustain a trade-based business. Today, she helps firms systemize success by aligning people, process, and purpose, proving that structure and soul can coexist.
EVENT SPONSORS
If hiring feels risky, exhausting, or hit-or-miss, this session will change how you approach it.
Join the WCAA Virtual Chapter for a practical, thought-provoking conversation that will immediately improve how you interview, evaluate, and hire—no matter the size of your team.
Register now and bring your hiring questions.
Because when we learn together, we grow Stronger Together.