Join the Virtual Chapter for a special event celebrating WCAA! This event is open to everyone including designers, workrooms, retailers and installers.

"Don't Lead the Witness" - Jessica Harling

This presentation explores the art of interviewing through three critical lenses. We will dive into effective question-asking techniques, knowing what they're listening for, and how to avoid failure in finding the next rockstar employee. Attendees will learn how to structure their interviews to uncover genuine insights and achieve their desired outcomes.

Register Here!

Jessica Harling is a process architect turned people strategist who helps creative businesses scale with clarity, confidence, and heart. As Founder and CEO of Behind the Design, she blends deep operational expertise with emotional intelligence to build high-performing teams without sacrificing culture.

A proud fourth-generation window covering professional, Jessica was raised in her family’s Chicago-based business founded in 1936 that is still thriving today. She earned her expertise the long way, holding roles across sales, business development, and operations, giving her a rare, firsthand understanding of what it takes to grow and sustain a trade-based business. Today, she helps firms systemize success by aligning people, process, and purpose, proving that structure and soul can coexist.

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