Linda Bassert is a talented designer and a remarkable member of the Window Coverings Association of America. With 37+ years of experience in the custom window treatment industry, Linda has not only created stunning designs but has also earned numerous awards that highlight her dedication to excellence. 

As the owner of Masterworks Window Fashions & Design, LLC, she is passionate about crafting unique window treatment solutions that elevate her clients' spaces. Her commitment to education and community involvement within the WCAA has made her a respected figure in the industry, inspiring fellow designers and artisans alike! 

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The Window Coverings Association of America (WCAA) is committed to fostering talent and professional growth within the window coverings industry. Ronica VanGelder, an accomplished workroom professional, has been awarded the 2024 Jill Robson Memorial Scholarship for Workrooms. In this blog, we dive into Ronica's journey, her achievements, and her aspirations - highlighting the impact of the scholarship on her career! 

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Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from August 2024!

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Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from July 2024!

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Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from June 2024!

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Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from May 2024!

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Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from April 2024!

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Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners, get the scoop on everything you need to know from March 2024!

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You asked - we listened. In a past survey, you asked us for information on what other WCAA members are doing to market their businesses. We recently completed a survey that captured this information and hope that the resulting data will help you make thoughtful decisions as you navigate your marketing in 2024.

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We had the pleasure of interviewing WCAA member Nikki Greenwood. We knew her story was both inspiring and thrilling (think: Successful corporate woman visits Savannah, Georgia, for the first time, falls in love with it, buys a home a few months later…and then buys a business, too. It’s the makings of a good rom-com, but in the window treatment genre) and we can’t wait to share it with you.

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Children are our most valuable priority, both as business owners and home owners. As a leader in the window treatment industry, WCAA seeks to highlight the importance of window covering safety this October. With around nine childhood deaths per year due to window cord strangulation, the gravity of this situation can’t be overstated.

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WCAA is proud to announce that our Executive Director, Renee Gurganus, has been asked to sit on the Tomorrow's Workforce Coalition. This coalition supports the Freedom to Invest in Tomorrow’s Workforce Act (S. 722 / H.R. 1477).

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The Jill Robson Scholarship is a special, annual opportunity for three members of the Window Coverings Association of America (WCAA) to receive $750 each to put toward their ongoing, professional education.

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WCAA member Kristen Vince has earned her place on our national board as a director-at-large. We are excited to have her wisdom and experience contributing to the decisions we make and the further development of our organization.

We encourage you to check out Kristen’s company, Custom Elegance.

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We are proud to award WCAA member Julie Murphy with a seat on our national board as a director-at-large. Her experience working in the home industry and her entrepreneurial spirit are an asset to our panel of decision makers.

We encourage you to check out Julie’s company, Designer Draperies of Boston.

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Jill Ballew, entrepreneur and WCAA member, has been voted onto our national board as a director-at-large. We look forward to her contributions to our goals as an organization.

We encourage you to check out Jill’s company, High Country Drapery Designs.

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We were thrilled to catch up with WCAA member and exceptional entrepreneur Annette Faber recently to interview her on the workroom business she has built. What started as a hobby in her home has purposefully and intentionally scaled into a full-fledged workroom with state-of-the-art equipment, a professional team, and keen financial awareness. 

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We had the opportunity to interview Joe and Noah Gebara, a father and son duo who run j. ediSON interiors, Inc., a window treatment installation business in southern Florida. Their story is inspiring on many levels and their success illustrates the power of stepping up, keeping the faith, and being willing to take risks - even in the face of stage 4 cancer.

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