WCAA July Industry Partner News 2025
Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from July 2025!
Kirsch Designer Metals™ Collection
In the realm of interior design, metal drapery hardware has been and will always be a stylish and cutting-edge choice, elevating window treatments to new heights. Our Designer Metals Collection is sleek and sophisticated. The metal hardware—crafted in various finishes like elegant brass, brushed bronze, and satin nickel—embodies a modern aesthetic in 1 inch, 1 and 3/8 inch and 2 inch diameters. Our assortment of finials are striking visual statements that are not only functional but also seamlessly blend traditional and contemporary décor styles. To round out the collection, our French returns create a clean, elegant look that enhances the overall appearance of the window treatment. No matter your style, our drapery hardware adds a bold and fashionable edge to the art of window dressing.
Perfection in Every Detail - Elevate Your Designs Today!
Order your Sample Deck today—the full sample cost goes toward your next order💙.
Need help placing an order or getting a quote?
📧 Email: Orders@helserbrothers.com
🌐 Shop Online: www.helserbrothers.com/products
🔨Lead time: 14 days on custom production--no endless waiting.
This year’s Sun Shading Expo is all about making meaningful connections that drive your business forward—and Indianapolis is the perfect place to do it.
Why Indy? It’s easy to reach, simple to get around, and packed with surprises. A vibrant downtown, standout food scene, and signature Midwest charm make it an ideal host. Plus, it’s earned praise from Time, Food & Wine, and more.
Join us November 5–7 for the only U.S. event where the interior and exterior sun shading industry comes together!
New Sunbrella® Cleaning Solutions
From indoor and outdoor upholstery to drapery and shade, Trivantage® is your trusted source for Sunbrella. And while these high-performance fabrics are built to last, even the most durable materials need the right care to stay at their best.
From daily messes to stubborn stains, Sunbrella’s enhanced cleaning collection delivers effective, non-PFAS solutions—now with the added convenience of a portable stain remover pen.
Catch these cleaners in action at the Sunbrella Stain Bar at The Makers Meet seminar this August. Learn more and RSVP before registration closes!
Electrifying! The Newest Way to Describe Our Rods. ADR is Now Offering Motorized!
Get ready to experience the ultimate in convenience and style! Our new Motorized Collection has arrived, featured prominently in our 2025 catalog. We're not just talking about exciting new finial designs and finishes – we're talking about an elegant way to control your space.
To continue delivering customers the very best, ADR has proudly partnered with Somfy, a leader in motorization technology. This collaboration brings you top-quality motorized products that will transform your rooms. Now with just the click of a remote, you can adjust your window treatments, instantly changing the ambiance of a room to something truly electrifying!
Upgrade your pillow projects with our NEW 10/90 Gray Duck Down/Feather Pillow Inserts — crafted to deliver premium loft, lasting structure, and a soft, luxurious feel. Available in 17 sizes, these premium-quality inserts offer outstanding value.
Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing.
Mark your calendars—IWCE 2026 is heading to Raleigh, North Carolina!
Join us in one of the country’s most dynamic, design-forward regions for the premier event in the window coverings industry. Raleigh is the smart choice: a thriving hub for designers, custom workrooms, and artisans, with close ties to the Southeast’s booming housing market and North Carolina’s rich fabrication and furniture heritage. Its vibrant downtown, affordable travel, and central location make it an attendee-friendly destination you won’t want to miss.
Get ready for another unforgettable year of education, innovation, and connection as we bring the future of custom window fashions to the heart of the South.
Registration opens fall 2025—don’t miss your chance to be part of it!
HARTMANN&FORBES SIMPLIFIES AUTOMATED WINDOW COVERINGS WITH AUTOMATION PROJECT MANAGEMENT
In the ever-evolving world of interior design, the integration of technology can sometimes feel daunting, particularly when it comes to specifying automated window coverings. Hartmann&Forbes offers a complimentary concierge service tailored specifically for the interior design community. Learn how their Automation Specialists can assist you in designing, specifying, and managing your next project with confidence and ease.
Back-to-Back Education Opportunities from Workroom Tech
Join Rhonda Shanahan for the Bespoke Lampshades workshop, November 5-6, followed by the 2025 Slipcover Summit, November 7-8, with instructors Jonathan Bennett, Robin Matthews, Emily Pettit and Susan Woodcock. Workroom Tech is in Tryon, NC, a charming small town at the foothills of the Blue Ridge mountains. Start planning your education-vacation and see all the details at www.WorkroomTech.com/classes
Custom Workroom Conference is coming up soon! Join us September 23-25, 2025, at the MeadowView Conference Resort and Convention Center in Kingsport, TN. CWC features an incredible lineup of instructors, classes, events, exhibitors and more!
Why attend Custom Workroom Conference?
If you are new to the workroom industry or would like to learn more about starting your own workroom business.
If you are an experienced workroom owner looking for fellowship, fresh ideas and inspiration.
If you are looking for better and more efficient methods, equipment and production tools.
If you would like to meet your peers and suppliers in person to strengthen relationships.
If you would like help with pricing, marketing or setting business goals.
If you have never attended CWC – it can be life changing!
Busy Season Starts Now: Are Your Drapery Linings Ready?
If there’s one thing seasoned workrooms know, it’s that the busy season never waits. At Angel’s, we’re here to help you stay ahead of the curve not scrambling behind it.
Now is the time to stock up, sample, and plan your lining inventory before the fall projects hit. From lightweight blackouts to sustainable sateens, our drapery linings are designed to perform under pressure. Just like you!
Why workrooms rely on Angel’s:
✔️Fast, flexible shipping when you need it most.
✔️Linings that are great to work with and consistently reliable.
✔️Inventory transparency and customer support that is personal.
✔️A family-owned team that’s walked along side you since 1977.
Planning ahead means fewer project delays, smoother installs, and less stress when timelines shrink.
Let us help you prepare for your busy season before it starts.
Transform Your Window Treatment Business with a Stunning Rebrand!
Stuck with dated marketing and branding that blends into the background? Revitalize your online presence to captivate your audience and command attention. We specialize in strategic rebranding for window covering pros:
Craft a Fresh, Memorable Brand Identity: Logo, website, content, & visuals that reflect your quality.
Build a High-Converting Website: Modern design that’s easy to navigate and inspires action.
Launch Your Seamless Digital Presence: Integrated marketing to attract dream clients.
Stop losing leads to competitors with polished online presences and modern graphic design. Rebrand with Creekmore Marketing and become the design authority in your market.
Ready for a rebrand that works as hard as you do?
At Behind the Design, we help design and window treatment businesses thrive through boutique recruiting, employee training, and operations consulting tailored to your unique needs.
We don’t believe in one-size-fits-all. Whether you need help hiring the right fit, upskilling your team, or building workflows that save time and reduce stress, we bring real industry experience to every solution.
Our goal is simple: to help you build a business that runs smoother, serves clients better, and supports the lifestyle you envisioned when you started.
Ready to transform your back end so you can thrive on the front end?
Let’s talk. Schedule your free discovery call today.