WCAA April Industry Partner News 2025

Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from April 2025!


Versatility with The Wood Trends™ Collection

Wood Trends is a timeless collection and while we see trends wax and wane in wood drapery hardware popularity, no one can deny the importance of having a well-rounded drapery hardware line in a wood material. The Kirsch Wood Trends Collection offers such a variety of finishes that we are sure you will find a finish that complements your decor style. Our dark stains like Mahogany and Coffee work well with traditional decor with luxurious fabrics that are richly layered, creating that moody academia look. Our mid tones; Estate Oak and Black pair well with transitional styles, allowing flexibility in design and styles all while creating cozy comfort. Reach for the ultimate classics Truffle and top-selling White when creating a coastal, cottage, vintage, or modern style. We also carry unfinished items that you can customize with a paint or stain that matches your room's trim, wallpaper or wall colors perfectly. For more information on our Wood Trends collection visit our website or reach out to your Kirsch Regional Sales Manager.


At ADR, we believe the right drapery hardware is the final detail that brings your vision to life.



We specialize in custom solutions and take pride in working closely with our clients to bring their unique visions to reality. Whether you're working with a challenging layout or a one-of-a-kind concept, Your Vision is Our Mission! 

Let us help elevate your next project with hardware that performs beautifully and looks even better.


The Sun Shading Expo is back and heading to Indy!

Save the Date

🗓️ November 5-7, 2025

📍 Indianapolis, IN

Registration will open in a few short weeks. So, mark your calendar for the only event in the U.S. for the interior and exterior sun shading industry.


Exclusive discounts on foam and more: Perks of Trivantage® Plus

Trivantage is committed to providing resources to help your business succeed. Members of Trivantage Plus enjoy a multitude of benefits, including exclusive discounts from select industry partners.

Among the newest of those industry partners is Albany Foam, a family-owned business and wholesale supplier of custom foam, pillows, and cushions since 1927. With state-of-the-art packaging systems, all foam can be compressed and shipped nationwide.

Members of Trivantage Plus receive 10% off upholstery and marine foam products from Albany Foam year-round. Other membership perks include same-day, flat-rate shipping, free memo samples, discounts on products from Trivantage and industry partners, and more.


We’re making it easier to stock up on the workroom staples you rely on. Prices are down across our full linings category and other key categories, bringing you our best price every day in 2025.

 A few essentials with new lower prices:

Lead-Free Weight, Vinyl Covered with Tab

 A clean finish and safer choice for all. The tab allows for fast attachment with a Tacking Gun.

A&E Polyester Threads

 Durable for both hand and machine stitching, with options for light to heavy fabrics.

T-Pins

 Reliable for pinning, blocking, and holding materials in place.

Look for the NEW LOWER PRICE icon in the 2025 catalog!

Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing.


The Curtains & Soft Furnishings Resource Library hosts the industry’s largest curated collection of educational resources for Custom Home Furnishings Professionals.

Membership to the library gives you access to a wealth of downloadable reference materials, videos, live events, and a community of support to help you develop the skills you need to start or grow your business.


WOVEN WITH PURPOSE, ROOTED IN NATURE

Hartmann&Forbes’ connection to the natural world is at the heart of its story — a bond that inspires the creation of beautifully handcrafted, sustainable products while honoring and preserving the planet’s treasures for generations to come.

Sustainability begins at the source, with rapidly renewable natural fibers cultivated in well-managed ecosystems that nurture both the environment and the communities that bring each design to life. By supporting cultural traditions and economic needs, Hartmann&Forbes helps build a foundation for a more vibrant future. Recognized as one of Oregon’s Top Green Workplaces for over a decade, Hartmann&Forbes remains deeply committed to weaving positive change — one design at a time.


Hanes Fabrics proudly presents the latest product expansion in high-end drapery lining: the 108" Folded Classic Napped. Building on the success of our Classic Napped, this new 108" Folded product features a seamless lining designed to create a richer, more luxurious look. By adding extra body and weight to the curtains, it ensures improved draping, well-defined pleats, and a flawless finish. Available only in white.

For prices and more info, contact us today:

📞 866-243-2212

📧 HFCinsidesales@hanescompanies.com


Fabricut’s Luxe Cocoon collection features a variety of silk and silk blends in a sophisticated palette of neutrals and soft colors. This exquisite collection of 53 silk solids and textures effortlessly blends elegant new hues with classic silk colors. Shop Luxe Cocoon today at Fabricut, or contact your Fabricut representative for more details.


Draper At Home outdoor roller shades help you create elegant areas for entertaining, or relaxing niches on decks and outdoor rooms. Shades can be lowered to provide protected areas for relaxing, dining, and entertaining.



The motorized, wind tunnel tested FlexShade ZIP from Draper At Home filters harsh glare to provide a comfortable environment for guests and family. A unique ZIP detail along the sides of the fabric keeps the shade panel firmly in place and resists wind, weather, and insects. An XL version is available up to 25 feet wide in a 5-inch cassette.


BlindMatrix, a tailored CRM & ERP software, is specifically designed for blinds, drapes, shades, and shutters businesses. Backed by decades of industry experience, the software has evolved to seamlessly fit businesses of all sizes, helping them stay ahead in a fast-changing market.

 

Whether you’re a manufacturer, wholesaler, or retailer, BlindMatrix has everything that goes far beyond off-the-shelf alternatives.

The software helps you manage everything from marketing, sales, order management, purchase, inventory, production, fabric and tube optimization, dealer management and customer messaging to shipping: all integrated in one place. 

It not only fuels business growth but also empowers your team with its easy-to-use interface.


Want access to exclusive discounts, special promotions, and the latest industry partner updates? WCAA members receive the full Industry Partner News straight to their inbox—don’t miss out on these valuable opportunities!

Renee Gurganus