WCAA February 2025 Industry Partner News

Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from February 2025!


Real Wood + Classic Forms: The Wood Trends™ Collection

You know that Kirsch is built on a strong foundation of integrity and tradition; come look at our Wood Trends Collection to see it in picture perfect examples. Our full assortment of finial styles features classic forms, a strong sense of heritage and the quality you've come to rely on. We brought together tradition and character to create a refined blend of everything you've been dreaming of. Some of our top sellers include Wood Ball, Button Ball and Chaucer. Get into your comfort zone with our Wood Trends Collection. For more information visit our website where you can browse through our entire assortment!


Get ready — the Sun Shading Expo is back, and this time, we're heading to Indianapolis, IN this November!

It's the only event of its kind in North America and you won't want to miss this. Thousands of your industry peers will be gathering to buy, sell, and discover the latest and greatest in products, services, and innovations that are shaping the future of both interior and exterior sun shading.

The best part? You’ll be in good company! Did you know that 93% of past attendees would recommend the Sun Shading Expo to others? And that 83% of our visitors are already planning to return in 2025?

Registration is just around the corner — stay tuned!


5 Game-Changing Reasons You Can’t Miss IWCE!

1. NOT THE “USUAL SUSPECTS” – If you think you’ve seen the whole enchilada in window coverings, you haven’t even scratched the surface! IWCE attracts the most innovative suppliers of all custom window treatments from around the world. Don’t sell what everyone else is; find the unique and exceptional!

2. ANSWERS AVAILABLE EVERYWHERE! Got a challenge? Solve a problem? Want a new supplier? Ask and you shall receive – it’s all at IWCE

3. STIMULATE NEW IDEAS – Do you think you know all there is to know about window coverings?? You don’t! You will be surprised at what you will see and learn at IWCE!

4. EVERYBODY WILL BE THERE! Industry innovators and thought leaders come to IWCE to share, network, and revitalize – community is essential!

5. FOMO – Yes, you will be missing out on your once-a-year chance to invigorate yourself and your business.


Helser Brothers Luxury Finials

Our Bauhaus Finials, crafted from 100% crystal, bring timeless sophistication to any window treatment. And for those who value practicality as much as style, our Grant Finials feature a handy groove for end rings, seamlessly fitting 7/8” rods for a polished, professional look.

Designed with precision and crafted with care, these finials are the ultimate statement piece for your high-end projects. Whether you’re creating a modern masterpiece or a classic design, Helser Brothers finials ensure your work stands out.

Explore more of our Artigiani collection, with dozens of possible combinations of rods, finials, and brackets. Find the perfect finishing touch at www.helserbrother.com.


Discover the Benefits of Working with Trivantage®

Make Trivantage the go-to supplier for your workroom and make your job easier. Our hassle-free ordering and quick shipping saves you time to focus on your craft and ensures you have what you need, when you need it.

Did you know Trivantage customers have a dedicated care team? Lisa Campbell, our Workroom Market Manager, has 22+ years at Trivantage. Her industry expertise and in-depth product knowledge help set you up for success on every project, allowing you to create your best work with access to expert advice.

With over 9,000 selections, our newly expanded product offering includes not only high-quality fabrics, but also the thread, tools, and other supplies you need to get the job done right.


We’re thrilled to announce the combination of our artisan designs with modern functionality by offering motorized hardware options in our most popular styles.

As part of this industry, you know how important it is to balance form and function, and these solutions offer the best of both. With effortless control at your finger tips and sleek, smart design, they’ll elevate your projects and add a level of sophistication that both you and your clients will appreciate.

To access the rest of our collection, create an account to shop in an exclusive online marketplace, where you can easily find the size, style and finish you envisioned. Let’s collaborate to create something extraordinary.


Explore timeless, traditional looks with a stylish, fresh twist in Jaclyn Smith's latest collection of fabrics from Trend! Jaclyn curated these multicolor floral prints, checks and stripes and crewel-like embroideries to suit a variety of interiors. With three color books featuring everything from nuanced neutrals to bright, balanced hues, you'll have endless options to bring your designs to life.


All-in-one manufacturers, wholesalers & retailers software for window coverings businesses

BlindMatrix is a complete digital solution that transforms the way you manage your entire window coverings business from receiving orders, managing purchases and inventory, manufacturing, digital worksheets, creating and tracking barcodes for each job, fabric and tube optimization, customer messaging system and dealer management to shipment.

BlindMatrix remains at the forefront of technological advancements

With a proud legacy spanning over two decades and serving over 1000 customers globally, BlindMatrix constantly updates and improves its software based on feedback from customers and changes in the industry. This helps our customer business stay ahead of the competition.

BlindMatrix in IWCE 2025

We look forward to showcasing our latest updates at IWCE 2025, Stand 748. Our team is eager to show you how to get the most out of BlindMatrix. 

See you there! 


On a deadline and need drapery hardware FAST? We’ve Got you!

Our Xpress Yourway Program has gotten an update giving you even more options. Our bestselling finials and finishes in our Iron Art™, Bohemia Crystal and Italian Collections are now available as soon as the NEXT DAY!

Choose from 30+ finials, 20 finishes, and 2 pole sizes. Three finish collections determine your shipping speed. Express It! orders received by 12 noon Pacific time ship the NEXT BUSINESS DAY. Quicken It! orders ship within 3 BUSINESS DAYS and our NEW Xpress collection ships in 7 BUSINESS DAYS. Complete your set with mounting hardware, rings.

Oh, we didn’t stop there. We have added moveable elbows for those challenging windows; painted, plated and acrylic batons and inside mount socket sets. 



Your success is just a click away! Join Creekmore Marketing at the 2025 International Window Covering Expo for game-changing digital marketing presentations:

· Discover cutting-edge strategies to boost your online presence

· Learn how to leverage social media for maximum impact

· Unlock the secrets of SEO to outrank your competitors

· Find answers to your questions about Pay-Per-Click (PPC) Advertising

· Explore the foundations of e-mail marketing for businesses

Don't miss this opportunity to transform your marketing approach and grow your window covering business! Check out the January/February 2025 issue of Window Fashion VISION or visit Creekmore Marketing's booth at IWCE 2025 from April 14-16 in West Palm Beach, Florida for presentation times and more of our expert insights.


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Renee Gurganus