ATLANTA GA CHAPTER SPECIAL IN-PERSON EVENT
Join Atlanta’s design and window treatment community for a business-focused, in-person event that brings designers, workrooms, installers, and industry partners into one room to talk about what really moves the needle: collaboration, clarity, and profitability—especially around window treatments.
Window treatments should never feel like a headache—or an afterthought.
This program is designed to elevate how window treatments are specified, priced, fabricated, and installed, and to show designers how strong partnerships can:
Protect margins
Reduce stress
Improve client satisfaction
Turn a problem area into a true profit center
Expect real-world business insight, honest conversations, and actionable strategies you can use immediately.
EVENT DETAILS
Date/Time: Tuesday, March 10th from 10-2pm EST
Location: ADAC (Atlanta Design Center) 351 Peachtree Hills Avenue NE, Atlanta GA 30305
Agenda: See the Agenda here!
Investment: $25 per person for non-members, $15 for Atlanta WCAA members
Lunch is provided in your ticket price, and seating is limited, register today!
Registration: Register here!
SPEAKERS
LUANN NIGARA
Topic: Enhancing the Interior Designer & Workroom Partnership
LuAnn Nigara is a leading business expert, keynote speaker, and media personality, known for helping entrepreneurs stop playing small and take decisive action. As the host of the top-rated podcasts A Well-Designed Business® and Window Treatments for Profit—with over 1,000 episodes and 9 million downloads—LuAnn has built an international reputation for delivering no-nonsense business advice.
A seasoned entrepreneur, she has successfully launched three businesses, including LuAnn Nigara Inc., where she provides business education through live events, LuAnn University, and bestselling books. Known as the go-to speaker for business owners ready to get out of their own way and step into profitability, LuAnn delivers engaging, actionable keynotes that inspire and challenge audiences to make bold, smart decisions in their business.
MICHELE WILLIAMS
Topic: Understanding Your Financials is More than Reading an Income Statement
Have you ever heard the phrase “understand your financials”? For many they interpret this as being able to read an income statement or balance sheet, as if that is enough. In this presentation, Michele will share with you not only how to read an income statement but how to apply the knowledge you gain for continued decision making so that the understanding becomes action.
Michele Williams is the visionary owner of Scarlet Thread Consulting and Metrique Solutions, two companies dedicated to empowering creative professionals – especially interior designers, workrooms, and window covering specialists – to thrive as business owners. With a sharp eye for detail and a passion for innovation, Michele has built a reputation as a trusted advisor who helps design entrepreneurs navigate the financial and operational complexities of running a business.
At Scarlet Thread Consulting, Michele leverages her deep expertise in finance and business strategy to provide tailored coaching and mentoring. Her focus on financial clarity and operational efficiency equips clients to make confident, data-driven decisions that fuel sustainable growth.
Through Metrique Solutions, Michele bridges technology and consultancy, offering software tools designed specifically for small business owners. By harnessing financial metrics and data analysis, she enables clients to refine pricing strategies, strengthen profitability, and build resilient businesses.
Recognized as both a thought leader and advocate in the design community, Michele is known for her commitment to excellence and her unwavering support of her clients. Her work not only transforms businesses but also sparks creativity, confidence and long-term success – making her an indispensable guide for design professionals who are ready to elevate their businesses.
INTERIOR DESIGNER PANEL DISCUSSION
Moderated by LuAnn Nigara
ERIKA WARD
Erika Ward is the founder and principal designer of Erika Ward Interiors, an Atlanta-based residential design studio with over 20 years of experience designing refined, livable homes nationwide. Known for her tailored yet approachable aesthetic, Erika specializes in guiding homeowners through renovations and new construction with clarity, confidence, and thoughtful attention to how families truly live.
A published designer, speaker, and industry advocate, Erika is passionate about elevating the client experience, mentoring fellow designers, and helping professionals build sustainable design driven businesses. Her work blends timeless design principles with modern functionality —always rooted in intention, process, and long-term value.
DANA FALER
Dana Faler is the principal designer and founder of Dana Faler Interiors, a Chattanooga-based design firm recognized for its disciplined, architecture-led approach to residential interiors. Georgia-born and grounded in classical design principles, Dana’s work draws from traditional foundations while confidently integrating transitional and contemporary elements, always with an emphasis on enduring quality.
Her firm was voted “Best of the Best Interior Designer” by the Chattanooga Times Free Press Readers’ Choice Awards (2024–2025), and Dana has been recognized by Modern Luxury Magazine for excellence in transitional and contemporary design across the Southeast and Nashville markets.
Dana brings a collaborative, execution-focused perspective to design and is known for understanding how details—like window treatments—play a critical role in how a space ultimately feels and functions.
EVENT SPONSORS
If you design, fabricate, install, or support window treatments, this event is for you. Come learn how stronger partnerships lead to better projects, healthier margins, and less stress—while building relationships that move the industry forward.
Reserve your seat, bring a colleague, and be part of the conversation.
Because when we work together, we’re Stronger Together.