Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners, get the scoop on everything you need to know from March 2024!
Read More
You asked - we listened. In a past survey, you asked us for information on what other WCAA members are doing to market their businesses. We recently completed a survey that captured this information and hope that the resulting data will help you make thoughtful decisions as you navigate your marketing in 2024.
Read More
We had the pleasure of interviewing WCAA member Nikki Greenwood. We knew her story was both inspiring and thrilling (think: Successful corporate woman visits Savannah, Georgia, for the first time, falls in love with it, buys a home a few months later…and then buys a business, too. It’s the makings of a good rom-com, but in the window treatment genre) and we can’t wait to share it with you.
Read More
Children are our most valuable priority, both as business owners and home owners. As a leader in the window treatment industry, WCAA seeks to highlight the importance of window covering safety this October. With around nine childhood deaths per year due to window cord strangulation, the gravity of this situation can’t be overstated.
Read More
WCAA is proud to announce that our Executive Director, Renee Gurganus, has been asked to sit on the Tomorrow's Workforce Coalition. This coalition supports the Freedom to Invest in Tomorrow’s Workforce Act (S. 722 / H.R. 1477).
Read More
The Jill Robson Scholarship is a special, annual opportunity for three members of the Window Coverings Association of America (WCAA) to receive $750 each to put toward their ongoing, professional education.
Read More
WCAA member Kristen Vince has earned her place on our national board as a director-at-large. We are excited to have her wisdom and experience contributing to the decisions we make and the further development of our organization.
We encourage you to check out Kristen’s company, Custom Elegance.
Read More
We are proud to award WCAA member Julie Murphy with a seat on our national board as a director-at-large. Her experience working in the home industry and her entrepreneurial spirit are an asset to our panel of decision makers.
We encourage you to check out Julie’s company, Designer Draperies of Boston.
Read More
Jill Ballew, entrepreneur and WCAA member, has been voted onto our national board as a director-at-large. We look forward to her contributions to our goals as an organization.
We encourage you to check out Jill’s company, High Country Drapery Designs.
Read More
We were thrilled to catch up with WCAA member and exceptional entrepreneur Annette Faber recently to interview her on the workroom business she has built. What started as a hobby in her home has purposefully and intentionally scaled into a full-fledged workroom with state-of-the-art equipment, a professional team, and keen financial awareness.
Read More
We had the opportunity to interview Joe and Noah Gebara, a father and son duo who run j. ediSON interiors, Inc., a window treatment installation business in southern Florida. Their story is inspiring on many levels and their success illustrates the power of stepping up, keeping the faith, and being willing to take risks - even in the face of stage 4 cancer.
Read More
We recently had the honor of interviewing one of our WCAA members and industry leaders, Vita Vygovska. Her story is inspiring on multiple fronts - immigrating from Ukraine to the United States at age 15, starting her business from nothing and enduring a devastating workroom fire, to rebuilding and scaling.
Read More
There isn’t a social media strategy on the planet that could provide the same value and impact as you showing up at a local networking event, industry cocktail hour, or throwing your own customer appreciation event.
Read More
As we enter another year of supporting entrepreneurs in the home industry, we are excited to share specific ways we are strategically helping our members grow their businesses. Our approach is multi-pronged and consists of the following initiatives.
Read More
Nearly fifty years ago, one ambitious Italian family set out to create a legacy; three generations later, that legacy - a well respected business - is still going strong. Meet Angel’s Distributing Inc., one of our WCAA industry partners and a stellar example of how to keep a business scaling upward with each decade.
Read More
Working with family, starting at ground zero and scaling to multi-seven figures, Window Works has been family-owned and operated since 1982. They specialize in window treatments and awnings for residential and commercial use, especially “problem situations” that seem nearly impossible to address properly.
Read More
Today we are introducing the last newly elected member from our 2022 National Board elections. WCAA industry partner (IP) Blaine Smith has won a seat on the board as a director-at-large. We are excited to have his insight as an IP and welcome his business acumen.
Read More
We are excited to continue sharing the results of our recent National Board of Directors election. Today we are introducing WCAA member Deborah Fortinberry.
Read More
It is with great pleasure that we announce the election of WCAA member Sara Lynn Brennan to our National Board of Directors. She will be involved in shaping the future plans of our membership and acting on various committees during her time with us.
Read More
The Window Coverings Association of America would like to thank the three National Board members who will be leaving the Board this year. National Board membership is a two year commitment with a maximum of two terms. We greatly appreciate the relationships that have been cultivated throughout this time.
Read More