Meet the WCAA Board

Introducing the Board of Directors of the Window Coverings Association of America. Made up of both small business people and Industry Partners, all Board members are dues paying members of the Association. Elections are held annually and members wishing to be on the ballot may express interest by contacting the National Office at (919) 263-9850.

WCAA President - Julie A. Wood

WCAA Board Member Julie A. WoodJulie A. Wood is the owner of The Leading Edge Drapery, LLC, a wholesale business for Soft Home Furnishings, Slipcovers, and newly added Upholstery (headboards, ottomans and small furniture). Julie is a graduate of Our Lady of the Elms College, Chicopee, MA with a BA in Art Education. She worked as an Art Educator for 9 years in Londonderry, NH public schools. Julie then completed a certificate in Interior Design at the New Hampshire Institute of Art. She registered her company in 2006 and has since created an addition to her home to accommodate her growing business. Julie holds certifications with WFCP and is a Window Treatment Professional through CHF Academy. Continued education is a priority to Julie. "The more you know the more you grow." Julie also teaches a "Soft Furnishings" course at New Hampshire Institute of Art. She resides with her husband, Dan and son in Derry, NH.

Contact Julie: Phone: (603) 437-8629 and Email

WCAA Vice President - Liz Hawkes

WCAA Board Member Liz Hawkes

Liz Hawkes has owned and operated Windows by Liz since 2005. Windows by Liz is an award-winning custom curtain studio located in Harvard, MA. Liz works with both homeowners and interior design professionals to create unique window treatments and other soft furnishings for homes and offices. Liz holds a bachelor's degree in Home Economics from Sheffield Hallam University in the U.K. She believes in the value of continuing education, she regularly attends conferences, classes and seminars and is an alumnus of the Custom Home Furnishings Academy. In 2006 Liz earned the Certified Workroom Professional designation from WCAA. Liz has been an active member of the Eastern MA WCAA Chapter since 2005. She served as Vice President for several years and is currently Treasurer.

Contact Liz: Phone (978) 456-8358 and Email


WCAA Treasurer - Steve Landis

WCAA Board Member Sandra VanSickle Steve Landis is President/CEO and co-owner of Merrill Y. Landis, Ltd (MYL), located in Telford, Pennsylvania, with over forty years experience in all aspects of the Custom Window Covering Industry. MYL is a family owned and operated business which started in 1949 as a local Retail Custom Window Treatment Outlet and Manufacturing business. Today the company has grown into a regional Custom Window Treatment Workroom/Distributor to the Trade. The company operates out of an 18,000 sq. ft. facility and employs approximately 70 people. They service the Wholesale Market in the Mid Atlantic States with free pick-up and delivery service in most areas and ship their products throughout the United States. Steve has a Bachelors degree in Business Marketing/Management from Temple University, has been trained in Lean Manufacturing Techniques and is currently the Board Chair of the Bucks-Mont Fellowship of Christian Athletes.

Contact Steve: Phone (215) 723-8177 and Email


WCAA Secretary - Ceil DiGuglielmo 

WCAA Board Member Ronica VanGelderCecilia DiGuglielmo has owned Sew Much More, a custom workroom to the trade in Warrington, Pennsylvania, since 2005. After leaving a large local retailer’s IT department when her first daughter was born in 1990, Ceil started her first business making custom bridal headpieces. She changed her focus and moved into the home furnishing industry after attending an industry conference in 2005. There, she met members of a local WCAA Chapter, and she has been an active member ever since. Ceil is passionate about education and technology in the window coverings industry, and has regularly attended conferences, seminars and classes to keep up with industry standards and improve her skills. Ceil has served as the Vice President of the Southeastern Pennsylvania Chapter and is currently its President.

Contact Cecilia: Phone (267) 879-7431 and Email.


WCAA Past President – Michele Williams

WCAA Board Member Michele WilliamsMichele is the owner of The Scarlet Thread, LLC. She owns a drapery workroom as well as a strategic coaching business. With a degree from The University of South Carolina in Management Information Systems and Administrative Management, Michele has combined her love of creativity and textiles with the nitty gritty of business management to help other creatives learn the technical and financial sides of business. Michele is a Profit First Certified Coach, and she is the past president of the national WCAA and a member of the Atlanta and Virtual chapters of WCAA. Michele is also a member of WFCP, Design Collective, NAPW, and Designers’ Workroom Council.

Michele Williams is fiercely committed to guiding creative business owners in the understanding of complex business concepts and processes in a simplified way. She strives to help them be profitable which allows for a healthier work-life balance. For more information go to

Contact Michele: Phone: (678) 576-0814 and Email

WCAA Director At Large – Sandy Drum

WCAA Board Member Sandy DrumSandy Drum is the Corporate Trainer for United Supply Company in Charlotte, North Carolina and has been with the company since 1993. USC is a wholesale fabricator and distributor of quality window covering products. Utilizing her background in sales, marketing and communication, Sandy has represented United Supply Company nationally at window covering seminars and trade shows. Her close relationship with designers and workroom professionals has allowed her to respond to industry trends through training and product development. 

United Supply Company is a strong advocate for WCAA and a Gold Level Industry Partner since 2000.

Contact Sandy: Phone (800) 334-1207 and Email


WCAA Director At Large – Tracie Bresnahan

WCAA Board Member Sherry SimonTracie holds a Bachelor's degree in Apparel Engineering and a Master's degree in Quality Assurance Technology from Southern Polytechnic State University. She worked in the apparel and the consumer products industries for 12 years. Tracie opened Custom Creations in 1996, fabricating custom window treatments and accessories . With her engineering background she has built a business specializing in one of a kind and challenging design solutions for clients; such as custom cornice boards, headboards, ottomans, draperies, valances, bedding, pillows, etc. Tracie's work has been seen in publications such as Southern Living, Jezebel, Better Homes and Gardens and Kid's Rooms. Collaborating with her on some of her projects is her husband Brian, who has a degree in Architectural Engineering. He is a huge asset in designing and building custom projects with her for clients.

Contact Tracie: Phone (404) 408-0249 and Email

WCAA Director At Large – Kate Greunke 

WCAA Board Member JoEllen ReinwartKate Greunke (better known as Kate the Socialite) is a published author, entrepreneur, and marketer who has appeared on radio, print, and podcast networks. She is the founder of Socialite LLC, a marketing firm that specializes in helping home professionals exceed their new client goals while maintaining a small marketing budget. 
Kate created Socialite | Subscribe as the all-in-one solution that helps interior designers and window covering professionals send pretty and powerful monthly email newsletters, thus keeping their pipeline full of leads with minimal effort.
Contact Kate: Phone (608) 897-1366 and Email