WINDOW COVERINGS ASSOCIATION OF AMERICA

 
  
Window Coverings Association of America

Education and Membership are WCAA's highest priorities.  This page contains a message from the WCAA Board of Directors as well as other valuable information - updated bimonthly.

 
News and Events
 
Click any of the links below to view the news and information regarding that topic:
 
 

 
 
Message from the President
 
by Beth Hodges
 

The Board of directors of The Window Coverings Association of America has just returned from our annual summer meeting. This time we met in Chicago in conjunction with the Window Coverings Weekend Academy. Both events were wonderfully successful, and as president of the association and a teacher at the academy, I couldn’t be happier.

There are a few things I’d like to tell you about:

First, we are privileged to add two new members to the Board of Directors: Carolyn Silberman and Rose Webb. Most of you are familiar with these two: Carolyn is the Publisher of D&WC Magazine for L. C Clark Publications, and Rose is the sales administrator of Window Fashions Inc. Chestwick, Pennsylvania. Both of these women bring vast knowledge and experience to the board and I am honored to welcome them.

We are still seeking another board member, and I would like to encourage any of you who are interested to call the office and ask for an application. I have sought to make the board a balanced organization by bringing on people form all different aspects of the window coverings industry. Some are small business owners, some workrooms, some larger retailers, some who are involved in the print end of the business as well as show production, and some are representing industry partners. If you have tried before and did not serve, perhaps the time wasn’t right. Try again.

My friend, Amy Burton has completed four years on the Board and is at the end of her well served term. I am sorry to see her leave the board, but want her to know how much her service has been appreciated. Thank you, Amy…

I am pleased to remind you that in our effort to bring “added value” to your membership, that WCAA is able to offer GE Money Program to help you build your business with financing tools from GE Money. This enables you to offer financing to your customers on site and at the time of the sale. We have some really wonderful marketing programs that are almost ready to tell you about: and we are working on updating some of the programs that are currently available…so keep an eye out!

I have lots of traveling in the works. In addition to being in Boston with the Weekend Academy, I’m heading out to Raleigh for their event September the 27th, and then to visit the new chapter in Santa Cruz, California in October, not to mention the CHF show in Valley Forge. And visiting the Phoenix chapter… It’s a busy time. I hope I’ll see you all.

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Marketing Stickers
 

The WCAA has developed marketing stickers for you to place on all your sample books and binders to show to your customer that your are a WCAA member. This is the first step in a campaign to help increase awareness of the WCAA with the consumer. The success of the campaign depends upon all members fully supporting the program. The stickers will be available for you to purchase at a cost of $29.95 per 250 stickers (price includes shipping).

Click here to purchase Marketing Stickers from WCAA's Online Store!

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Website Recognition Award Program

The WCAA website recognition award is presented to select WCAA members for having both used the WCAA logo on their site and also creating a site promoting the window coverings industry. This award will provide credibility to your site and should be displayed on your homepage. Each award will be good through the current calendar year and will be renewable on one year terms.

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Drapery Workroom Directory

WCAA has an excellent "Find a Window Coverings Professional" member directory where professionals and customers can find each other. If you have not already done so, we encourage you to try our Member Directory Search (click here). If you are a WCAA member, listing in this wonderful search tool is included.

Ethel Mahon of Workroom Professionals has announced the addition of a Drapery Workroom Directory to her website. This directory is a means for Interior Designers and Decorators to find workrooms and for workrooms to find clients.

Workroom Professionals is signed up as an ASID Industry Partner, and they have a link from the ASID website to Workroom Professionals website. This is available to both wholesale and retail workrooms. Listings will be comprehensive and fully searchable to enable potential clients to pre-qualify a workroom before contacting them.

The site may be accessed at http://www.workroomprofessionals.com. For additional information, please call Ethel at 904-388-7375 or email to Ethelem@attbi.com.

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