Meet the WCAA Board

Introducing the Board of Directors of the Window Coverings Association of America. Made up of both small business people and Industry Partners, all Board members are dues paying members of the Association. Elections are held annually and members wishing to be on the ballot may express interest by contacting the National Office at (919) 263-9850.

WCAA President - Julie A. Wood

WCAA Board Member Julie A. WoodJulie A. Wood is the owner of The Leading Edge Drapery, LLC, a wholesale business for Soft Home Furnishings, Slipcovers, and newly added Upholstery (headboards, ottomans and small furniture). Julie is a graduate of Our Lady of the Elms College, Chicopee, MA with a BA in Art Education. She worked as an Art Educator for 9 years in Londonderry, NH public schools. Julie then completed a certificate in Interior Design at the New Hampshire Institute of Art. She registered her company in 2006 and has since created an addition to her home to accommodate her growing business. Julie holds certifications with WFCP and is a Window Treatment Professional through CHF Academy. Continued education is a priority to Julie. "The more you know the more you grow." Julie also teaches a "Soft Furnishings" course at New Hampshire Institute of Art. She resides with her husband, Dan and son in Derry, NH.

Contact Julie: Phone: (603) 437-8629 and Email


WCAA Vice President - Liz Hawkes

WCAA Board Member Liz Hawkes

Liz Hawkes has owned and operated Windows by Liz since 2005. Windows by Liz is an award-winning custom curtain studio located in Harvard, MA. Liz works with both homeowners and interior design professionals to create unique window treatments and other soft furnishings for homes and offices. Liz holds a bachelor's degree in Home Economics from Sheffield Hallam University in the U.K. She believes in the value of continuing education, she regularly attends conferences, classes and seminars and is an alumnus of the Custom Home Furnishings Academy. In 2006 Liz earned the Certified Workroom Professional designation from WCAA. Liz has been an active member of the Eastern MA WCAA Chapter since 2005. She served as Vice President for several years and is currently Treasurer.

Contact Liz: Phone (978) 456-8358 and Email


WCAA Treasurer - Sandra VanSickle

WCAA Board Member Sandra VanSickle Sandra VanSickle is an ardent entrepreneur, continuing education instructor, and lifelong learner, with nearly 40 years of experience in the window fashion industry. She currently resides in Apex, North Carolina. A passion for fabric and design led her to abandon the "corporate box" and pursue her dream of business ownership. She is the proud owner of Sew What's New, a wholesale custom home furnishings workroom, Cuddlebugs-n-Cocoons, an online, international retail business featuring her blanket and bedding designs, and most recently, NewTech-Style, her online tech presence. She is the Co-President of WCAA's Virtual Chapter and the past Vice President of the Triangle Chapter.

Contact Sandra: Phone (919) 772-0524 and


WCAA Secretary - Ronica VanGelder 

WCAA Board Member Ronica VanGelderRonica VanGelder is the owner of Ronica's Custom Creations, LLC an award winning full service window treatment design and fabrication studio in Knightdale, North Carolina. For over a decade, Ronica has been working with both retail clients and design clients, using her specialized industry skills to make ideas and plans become reality to beautify the home. Ronica's Custom Creations is dedicated to providing quality products with outstanding details. To reach that end, she spends time keeping up with current colors, home furnishing styles, and fabrication techniques. Her membership in the WCAA provides educational opportunities and important contacts with colleagues. Ronica strives to achieve the highest levels of proficiency in drapery fabrication. She searches out new knowledge in the field by attending educational seminars, business seminars, and WCAA chapter meetings as well as subscribing to trade and design journals. Customers can be assured that they will be treated in a respectful way and provided with home furnishings they will be proud of for many years.

Contact Ronica: Phone (919) 266-9705 and Email

WCAA Past President – Michele Williams

WCAA Board Member Michele WilliamsMichele is the owner of The Scarlet Thread, LLC. She owns a drapery workroom as well as a strategic coaching business. With a degree from The University of South Carolina in Management Information Systems and Administrative Management, Michele has combined her love of creativity and textiles with the nitty gritty of business management to help other creatives learn the technical and financial sides of business. Michele is a Profit First Certified Coach, and she is the past president of the national WCAA and a member of the Atlanta and Virtual chapters of WCAA. Michele is also a member of WFCP, Design Collective, NAPW, and Designers’ Workroom Council.

Michele Williams is fiercely committed to guiding creative business owners in the understanding of complex business concepts and processes in a simplified way. She strives to help them be profitable which allows for a healthier work-life balance. For more information go to

Contact Michele: Phone: (678) 576-0814 and Email


WCAA Director At Large – Peggy Morgans

WCAA Board Member Peggy MorgansPeggy Morgans is the owner of Parkway Window Works, a custom drapery workroom serving the interior design trade in Upstate New York. She has a chemical engineering degree and an MBA. Peggy brings her analytical and problem solving skills to the drapery world and is known for tackling complex and technically difficult projects. Peggy has won awards for ingenuity and workmanship from Window Fashion Vision magazine and Draperies & Window Coverings magazine. She is an active member of the Western NY chapter of WCAA. Peggy has taught nationally at the 2007 D&WC conference, 2009 and 2011 CSI Creative Camp, and the 2011 and 2012 WCAA Inspire conferences.

Contact Peggy: Phone (585) 406-3710 and Email 


WCAA Director At Large – Sandy Drum

WCAA Board Member Sandy DrumSandy Drum is the Corporate Trainer for United Supply Company in Charlotte, North Carolina and has been with the company since 1993. USC is a wholesale fabricator and distributor of quality window covering products. Utilizing her background in sales, marketing and communication, Sandy has represented United Supply Company nationally at window covering seminars and trade shows. Her close relationship with designers and workroom professionals has allowed her to respond to industry trends through training and product development. 

United Supply Company is a strong advocate for WCAA and a Gold Level Industry Partner since 2000.

Contact Sandy: Phone (800) 334-1207 and Email


WCAA Director At Large – Sherry Simon

WCAA Board Member Sherry SimonSherry Simon is the owner of Fabrications LLC, a home-based designing workroom that she created in 1986. She provides design and fabrication services to retail clients and a limited number of wholesale designers in the northern Virginia area. For a time, she was co-owner of a successful full-service design center in a retail shop in California with a partner, seamstresses, office manager, and installer, so she understands the challenges and benefits of both types of business. She has served as Treasurer and President of the Northern Virginia Chapter of the WCAA.

Contact Sherry: Phone (703) 495-0370 and Email


WCAA Director At Large – JoEllen Reinwart 

WCAA Board Member JoEllen ReinwartJoEllen Reinwart is owner of JEM Personalized Interiors, LLC, a custom drapery shop in St. Louis, Missouri. Since 1993 we have helped customers beautify their living areas, mostly by word of mouth from highly satisfied customers and designers referring new residential customers. JEM Interiors approach to design and consultation is truly collaborative, drawing upon years of success, talent and training - to help each client find and define their own individual style with total personalized solutions.

Contact JoEllen: Phone (314) 993-4884 and Email


 WCAA Director At Large – Steve Landis

WCAA Board Member Steve LandisSteve Landis is President/CEO and co-owner of Merrill Y. Landis, Ltd (MYL), located in Telford, Pennsylvania, with over forty years experience in all aspects of the Custom Window Covering Industry. MYL is a family owned and operated business which started in 1949 as a local Retail Custom Window Treatment Outlet and Manufacturing business. Today the company has grown into a regional Custom Window Treatment Workroom/Distributor to the Trade. The company operates out of an 18,000 sq. ft. facility and employs approximately 70 people. They service the Wholesale Market in the Mid Atlantic States with free pick-up and delivery service in most areas and ship their products throughout the United States. Steve has a Bachelors degree in Business Marketing/Management from Temple University, has been trained in Lean Manufacturing Techniques and is currently the Board Chair of the Bucks-Mont Fellowship of Christian Athletes.

Contact Steve: Phone (215) 723-8177 and Email

WCAA Director At Large – Cecilia DiGuglielmo

WCAA Board Member Cecilia DiGuglielmo Cecilia DiGuglielmo has owned Sew Much More, a custom workroom to the trade in Warrington, Pennsylvania, since 2005. After leaving a large local retailer’s IT department when her first daughter was born in 1990, Ceil started her first business making custom bridal headpieces. She changed her focus and moved into the home furnishing industry after attending an industry conference in 2005. There, she met members of a local WCAA Chapter, and she has been an active member ever since. Ceil is passionate about education and technology in the window coverings industry, and has regularly attended conferences, seminars and classes to keep up with industry standards and improve her skills. Ceil has served as the Vice President of the Southeastern Pennsylvania Chapter and is currently its President.

Contact Cecilia: Phone (267) 879-7431 and Email