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Here's What's Trending - As Presented by Michelle Lamb

I'm back from an exciting few days at ITA Showtime Market in High Point, NC. ITA is the International Textile Alliance, and they produce two shows per year, June and December – in High Point. While I was there, I got to listen to The Trend Curve Seminar by Michelle Lamb, co-founder and chairman of Minneapolis-based Marketing Directions, Inc. Marketing Directions publishes The Trend Curve™. Michelle Lamb is the Editorial Director of this trade newsletter which forecasts trends in color, pattern and design for manufacturers, interior designers and retailers. So, here's what Michelle has to say about all things trends for the next few years…
 
There is a push towards warmth, and green is leading the way. Pale greens like seagrass, midtones like sage, and dark greens –  think jade or olive, are seeing a real upswing in interiors. Pantone even named Greenery its color of the year for 2017.
   Surya Table       Pantone                 Mitchell Fabrics

Like green, Michelle predicts that blue will continue to have an upper hand through 2020, and you'll see lots of teaming of blue with green. While softer and lighter blues will take the stage, turquoise is making a big statement and navy will continue to play a role in interiors. (Photo Credit: Greenhouse Fabrics)




When the Wall Street Journal talks about a color, you know it's important. The pale blush color that the WSJ has dubbed Millennial Pink, is showing up in not only upholstery, but hard furnishings as well. Once considered too feminine for design, it's having a real moment. So, it's not only a great color to wear, but also one to incorporate into home design.                                                                                                                                           
        Robert Allen                 HouseBeautiful Magazine                 Fabricut

That cool gray that farmhouse and mid-century modern made so popular is, gasp!, declining in popularity and being replaced by brown as the “it” neutral. From taupe to chocolate, brown is making its way into interiors again. It pairs well with so many of the trend colors – green, blue, pink. But, if you or your clients have gone gray, no worries. Just work some of the trend colors in says Michelle. And, you can always update your gray by incorporating some gray green, gray blues or brown grays. (Photo Credit: Eastern Accents)





So what are the materials and textures that are on trend? Velvet has proven that it has staying power. Linen is making a strong return. The matte/sheen contrast continues to be popular, as well as distressed textures.
          Velvet Sofa by Bernhardt                                          Robert Allen Linen

And, finally, the fabrics that are trending. Florals on a large scale are on trend. Geometry continues to be popular, but with a softer approach. Think chevron that isn't so crisp, plaids that look fluid or hand drawn, polka dots that are confetti like, and even acid wash. Entomology is on trend – anything with bees, butterflies, beetles and dragonflies. What about birds? Michelle says those are the basis and the insects are the trend. (
Photo Credits: Top - Greenhouse Fabrics; Bottom - Surya).

So that's what is trending! Happy Designing.






About Teresa

Teresa Paul, Executive Director of WCAA, studied communications at George Mason University and began her career working in restaurant publicity, first with a Fortune 100 company, and then as an account executive with one of the top restaurant PR firms in the DC area. With encouragement from friends and colleagues, Teresa launched her own public relations agency in 1998 and became the go-to firm for both profit and non-profit companies specializing in the interiors industry. Her firm represented several interior designers, as well as the NSO Decorators' Show House, C2 Paints and Mastercraft Interiors.