WCAA March Industry Partner News

Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners, get the scoop on everything you need to know from March 2024!


Your Vision, Our Mission.

We want to deliver the very best quality to designers so that their clients can appreciate both the functionality and beauty of a well dressed window.

To ensure you find the best fit for your design, both in style and size, we carry hardware that covers every decorating style from traditional to contemporary and all our drapery rods are custom cut to your specific requirements.

If you haven't yet, create an account to get access to exclusive made-to-order drapery hardware to enhance your design.


Excitement is building as IWCE draws near, and we're thrilled to welcome you to our booths! This year, Rowley® and Elements® are proud to unveil two brand-new booth spaces.

Explore our Family of Brands: From workroom essentials to custom shades and decorative drapery hardware, we're highlighting the diverse offerings of our family of brands.

Meet Our Team: Engage with us to explore our products, services, and industry insights.

Exclusive Offer: Enjoy free show shipping on all Rowley Booth orders as our thank-you for choosing us for your window covering needs.

Visit Rowley® at Booth #201 and explore the Elements® Shade Collection at Booth #101.

LAST CALL for Rowley Artisan Experience event registration! Don’t miss your chance to celebrate with us post-IWCE. Secure your spot now for this unforgettable experience!


Feeling Safer Home or Away

Help your customers feel safer home or away by emphasizing the benefits of Hunter Douglas PowerView® shades and the PowerView App.

With the app, customers can use schedules to improve privacy and enhance security, for overall peace of mind. Here’s how they can put schedules to work for them:

Instant Privacy. Schedule shades to close at sunset, averting the “fishbowl” effect, so neighbors or passersby can’t peek inside. If customers have top-down/bottom-up shades, they can schedule them to slightly lower from the top in the morning, letting in light but keeping curious eyes at bay.

Enhanced Security. Customers heading out on vacation? They can schedule shades to raise and lower every day at varying times during their trip, giving the appearance that someone’s home.


Thrace Finial Isabella Wood Collection

We challenge the conventional by offering wood hardware that not only encapsulates the earthy charm of nature but also embraces the contemporary with finishes that transform. Image wood hardware not just in its natural beauty but enhanced with a Pewter finish, offering a sleek, modern flair. The Isabella Collection is designed for those who appreciate the sophistication of old-world charm blended seamlessly with modern aesthetics. Whether your projects demand the warmth of traditional decor or lean towards the minimalist sleekness of contemporary design, pick from intricately carved wooden brackets, elegant motifs, and finials, complemented by a versatile range of hand-painted finishes. Diversify your window treatment offerings with the Isabella Wood Hardware Line. For more information and to explore other collections, please visit Helserbrothers.com.


Get Ready! Registration for Sun Shading Expo 2024 is about to open!

At the Sun Shading Expo, the only U.S. show where the interior and exterior sun shading industry meets, you will…

  • Find inspiration and new ideas to take back to your own business.

  • Connect with peers and experts in this smart community.

  • Stay on top of trends and sharpen your skills with our robust education.

  • Explore two shows at one time because we are co-located with Advanced Textiles Expo.

  • Touch and feel the latest products and innovations.


The Curtains & Soft Furnishings Resource Library hosts the industry’s largest curated collection of educational resources for Custom Home Furnishings Professionals.

Membership to the library gives you access to a wealth of downloadable reference materials, videos, live events, and a community of support to help you develop the skills you need to start or grow your business.


INTRODUCING THE MUSEUM OF INDIAN ARTS + CULTURE COLLECTION BY HARTMANN&FORBES

Located in Santa Fe, New Mexico, the Museum of Indian Arts and Culture (MIAC) serves as a center of stewardship, knowledge, and understanding of the artistic, cultural, and intellectual achievements of the diverse peoples of the Native Southwest. Hartmann&Forbes was honored to be invited to view the Museum’s extensive textile, basketry, and pottery collections and to select four objects from which to reimagine in a range of modern Woven-to-Size Grassweave windowcoverings.


We're hiring! MYL has Custom Drapery Workroom Positions Available. We are looking to fill several full-time positions for Seamstress, General Production Associates, and Receiving Associate who are willing to learn many aspects of creating custom window treatments for the design industry and grow with the company. We offer competitive benefits including vacation, PTO, holidays, medical insurance, EAP, and an incentive bonus program. No Evenings or Weekends. Referrals welcomed!

If you have questions about any of our employment opportunities, contact Sue@mylltd.com.


Get ready to experience stained glass in a whole new light! LightScreen Art is thrilled to unveil our refreshed website this April 2024. As pioneers in providing a modernized and affordable twist on traditional stained glass, we're dedicated to bringing beauty and creativity into every space.

Our website makeover promises a seamless browsing experience, showcasing our collection of professionally designed pieces. Whether you're seeking a curated design for your home or a custom design for a client, LightScreen Art has something to inspire everyone.

Stay tuned for the big reveal and prepare to be wowed by our new collections. Ship the timeless elegance of stained glass to your doorstep on lightscreenart.com today!


Announcing the CWC Instructors!

The Custom Workroom Conference education program will be led by talented industry professionals and workroom business owners. Congratulations to the following people for being selected to teach at CWC 2024!

Adam Hoover, Amy Petersen, Angie Wewel, Ann K. Johnson,

Cynthia Bleskachek, Freddie Graves, Grant Trick, Heather Taylor, Hope Arbery, Jeanelle Dech, Jessie Lee Miller, Jon Camp, Jonathan Bennett, Judi Turner, Julie Thome, Polly Waite, Rhonda Shanahan, Robin Matthews, Terry Sandlin, Theresa Harmon, and Will Linn. You will be able to learn more about the teachers and classes when the CWC event brochure is published in April. Stay updated by following Custom Workroom Conference on Facebook and Instagram, and learn more at www.CustomWorkroomConference.com!



BlindMatrix is a complete digital solution that transforms the way you manage your window coverings business. From receiving orders, managing purchases and inventory, manufacturing worksheets, creating and tracking barcodes for each job, fabric optimization, customer messaging system and dealer management to shipment.

BlindMatrix remains at the forefront of technological advancements

With a proud legacy spanning over two decades and serving over 1000 customers globally, BlindMatrix constantly updates and improves its software based on feedback from customers and changes in the industry. This helps our customer business stay ahead of the competition.

BlindMatrix Participation in IWCE 2024

We look forward to showcasing our latest updates at IWCE 2024, Stand 729. Our team is eager to show you how to get the most out of BlindMatrix. See you there!


Trend: Your fabric, trim and hardware resource

Trend’s collection of fabrics, trims and hardware offer designers plenty of options for the window in a wide range of styles from traditional to contemporary. Soft and neutral or bold and colorful, Trend brings designers variety and quality at a budget-friendly price point. Shop Trend for your next project!


At Trivantage®, we've always been committed to our customers’ satisfaction and success. Only now, we’ve doubled down on that commitment with the Trivantage Plus Membership Program — which marries core customer benefits with membership advantages designed for customers like you to level up their businesses.

Unlock exclusive member benefits like discounts on products from Trivantage and esteemed industry partners like Consew. Plus, enjoy the added perk of flat-rate parcel shipping and complimentary memo samples. But wait, there's more! Take advantage of our limited-time promotion offering a remarkable 50% off one year of premium membership. Take this as your sign to become a Trivantage customer and a Plus member — you won’t regret it.


Shading Source is now your one-stop destination for Coulisse Roller & Double Roller Fabric by the Yard. Stocking all sku’s in the US Collection, it’s easy to add these unique and low-cost fabrics to your roller collection. Increase profits without carrying inventory! We offer easy shipment options on your UPS or FedEx account, online ordering as well as FREE slit width up to 90", saving you valuable freight costs. The full selection of books, cards and memos are in stock now. Shading Source is a family owned and operated business for 50 years, we care about helping our clients grow with us.


Dive into Behind the Design's exclusive compensation and benefits guide crafted by people and process consultants. Discover proven strategies for attracting top talent, fostering motivation, loyalty, and productivity within your team. Say goodbye to cookie-cutter approaches and hello to tailored solutions that resonate with your team's unique needs. Download now and revolutionize your company's approach to rewarding talent!


Renee Gurganus